• Christy Xie

The GMS Guide to TikTok Marketing

TikTok has been exploding in the past two years. In fact the recent popularity makes it the fastest growing social media platform of all time. The growth has gone up to a new level due to the pandemic, where a short-form video can bring us quick entertainment during our relatively tedious time at home. Many businesses discover the trend and think of it as a way to connect with their potential customers, which bring us to today’s topic: Marketing on TikTok


Why TikTok?

Just within last year, TikTok set a new record for most downloads for a social media app with 350 million in the first quarter.

With a total of 800 million active global users, and 100 million monthly active users just within the US, TikTok becomes one of the top choices for many marketers due to the massive reach of the platform. Some might think that TikTok can only attract the younger generation, but in fact, the age range is a lot bigger than one would think with 38% of TikTok's U.S. users being above 30 years old.


Besides just using TikTok as a social media trend for creativity, marketers can also launch collaborations with popular influencers that will have a strong impact on potential customers. Data has shown that 90% of the users appeared to access the app on a daily basis, and spend an average time of 52 minutes. Additionally, while 66% of the users watch other’s videos, 50% of them make and upload their own videos.


How can marketers use TikTok?

  1. Collaborate with Influencers

Influencers generally have a better understanding of the trend within their field, how to effectively use relative tools, and ways to attract potential followers. Brands can consider approaching and collaborating with influencers within their industry to help promote the business. TikTok also has its own platform called Creator Marketplace for connection between the influencers and brands.


2. Use the hashtag wisely to improve your Tik Tok SEO


TikTok SEO is an essential element if you want people to discover your content. SEO allows users to find information that is relevant to their needs, and to develop it, you will need to set the right hashtag keywords every time you post a video. If you are having trouble finding the right words, you can type in what you will search if you are a customer in the search section, and see what TikTok suggested hashtag is, and what other brands have come up with. Although there is no limit to how many hashtags you can put for your content, beware of the cleanliness of your video page, and keep the number of hashtags within 4.


3. “Don’t make ads, make TikToks”


People tend to skip ads. Therefore, it is important to make your video both appealing and informative. People nowadays live under a fast-paced environment, which means they probably will have less patience for a long video just talking about a certain product and its features. This is when TikTok comes into place. Make your video succinct, appealing, and aligned with your brand image.


4. Start a hashtag campaign


As described above, a hashtag is important for any video caption. Brands can leverage this feature and launch a hashtag campaign. Make sure that the topic is relevant to your business and make it attractive and challenging. This can help the brand start a possibly new trend on TikTok, and therefore bring more public attention to the business.




Sources:

https://neilpatel.com/blog/tiktok-marketing/

https://digitalmarketinginstitute.com/blog/an-in-depth-look-at-marketing-on-tiktok

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